"People didn't start making jokes about my name until I was a student in university," says Pound, who competed as a swimmer in the 1960 Olympic Games in Rome, and won four medals - gold, a bronze and two silvers - at the 1962 Commonwealth Games in Australia at the age of 20. "Even today at McGill, one of the [students'] websites says, 'Our chancellor sounds like a porn star!'"
Well, one thing is true: Dick Pound is a star. He may not have won any medals as an Olympic athlete, but he has become the biggest champion of the Olympic Games. In 2005, Time Magazine named him one of the world's 100 most influential people for being the "prime mover in freeing the Olympic world from the taint of illicit, performance-enhancing drugs, and he isn't going to stop until he has all the world's sports in his tent."
But getting the heads of sports leagues and federations to listen to him hasn't been easy.
Which is why he wrote his just-published, critically acclaimed book Inside Dope: How Drugs Are the Biggest Threat to Sports, Why You Should Care, and What Can Be Done About Them (Wiley Canada), the most compelling book about doped-up athletes since former baseball
About losing the 2001 IOC leadership race to Jacques Rogges, Pound says, "I probably won't [run again]. You win or you lose. It's part of the competition."
But in his book, Pound insists that winning isn't everything, and that if parents don't teach this to their children, then sports no longer have value as a social and educational tool.
About Canada's national sport and the hockey players children idolize across the Great White North, Pound estimates: "One-third of NHL players were doping [in 2005]. I based this on information WADA had from former players, coaches, team officials and doctors who treated hockey teams at various levels in the hockey system.
Pound continues, "Like any other league, the NHL has a problem and I have spoken with [league commissioner Gary] Bettman. But instead of having a meaningful program, he wants to stick to one that only tests for steroids. I feel like I'm knocking my head on a brick wall."
Clearly Pound is persona non grata in many sports leagues. "Some commissioners will take my call," Pound says. "But they've allowed themselves to get trapped by their collective bargaining agreements, where they are not allowed to test players, or the sanctions are so minuscule that they don't matter."
About Major League Baseball, Pound says, "I think it's pretty clear Barry Bonds doesn't seriously deny he used [steroids]."
Pound dismisses MLB commissioner Bud Selig's half-hearted attempts to stop doping and instead congratulates journalists Lance Williams and Mark Fainaru-Wada, authors of the Barry Bonds tell-all book Game of Shadows, currently facing jail time for not revealing who their sources were. "Protecting your sources is important to investigative journalism," Pound says.
Besides, he notes, "Sports fans feel betrayed and upset. Athletes are looked upon as gladiators. But the dark side of pro sports is that it is entertainment, pure and simple."
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