For a punk-inclined rural teen like myself, with little access to culture beyond the barn door, it was a miracle indeed. Both a lifesaver and a life changer.
Brave New Waves was where I first heard of bands like Butthole Surfers and Billy Bragg, Dead Kennedys and Fugazi, Camper Van Beethoven and Minutemen. Never mind a whole raft of Canadian artists who would figure prominently in my musical formation: Asexuals, NoMeansNo, Jellyfishbabies, SNFU, Skinny Puppy, 54-40, Breeding Ground, Déjà Voodoo... It provided a national musical education in the dark underbelly arts like none other - in other words, it did its job.
"I think you should call the article 'Ten years of obscurity,'" then-host Brent Bambury laughed when I interviewed both he and current host Patti Schmidt for Hour's cover on the occasion of the show's 10th anniversary (vol. 202, Feb. 10, 1994). "I think our formula is eclectic to the point of being absurd, and all the eclecticism just precludes the possibility of becoming incredibly popular. That's the sort of self-defeating
In keeping with last week's theme, Montreal cultural demolition ("Say it ain't so," regarding the impending destruction of the Spectrum - a petition to save it may be found at www.petitiononline.com/abc456g8/petition.html), we bring you more good news...
Last Wednesday the CBC announced that, one week shy of its 23rd anniversary, Brave New Waves (on CBC Radio Two at 93.5 FM in Montreal) would be axed from the lineup. Actually, the CBC didn't have the cojones to actually announce it, they merely implied it, introducing a whole raft of changes to Radio Two that included "contemporary music showcased from 10 p.m. to 1 a.m." Thereby bumping BNW.
"Half of our audience on Radio Two now is over 65... and we're not attracting new listeners into the service," CBC Radio vice-president Jane Chalmers explained. "We want to bring in the 40-plus kind of group. In some ways, it's our listeners' kids that we want." (Just not their listeners' kids' kids.)
The changes also affect Radio One, including the cancellation of pop-culture show Freestyle. As a friend remarked, "Only the CBC could cut the two programs with any proven record of attracting listeners younger than 85 in a bid to attract listeners younger than 85." Yahtzee!
"I'm sad about it," says long-time BNW host Patti Schmidt. "There have been a couple of heartbreaking letters that have come in supporting the show, and it's sad to realize that there's no place for [BNW] in people's programming."
Schmidt says the show has been pulling in anywhere from 35,000 to 70,000 listeners, which ain't stellar. "But it's only the first hour that gets measured, and it doesn't include French or border listeners. On our last anniversary, we got more letters and phone calls from the Michigan area than from all of Canada combined," she says.
While strong arguments may be made that 1) other, especially web-based, sources of music offer greater usability, 2) radio as a primary medium has limited relevance in the present day, and 3) renewal is a vibrant component of any arts and culture vehicle, it could also be observed that the CBC does a poor job of promoting its programming assets. Especially ones it's a little leery of in the first place.
For Schmidt's part, she says she has her "own political theories about what happened... and I think most of the rest of the network [management] hasn't been comfortable with Brave New Waves. It frightens their core listenership."
To add insult to injury, the new "contemporary music" show that partially replaces BNW will be based in, no prizes here, Toronto. "We're losing a huge chunk of our cultural real estate and a specific [Quebec] sensibility," confirms Schmidt. "You're allowed to be a bit weirder here. You're not under the all-seeing eye of Toronto where they question everything. And Montreal has more artists per capita than any other city."
As for Schmidt's future at the Corpse, "I'm going to be reassigned - I'll just be a voice for the national 8 to 10 p.m. performance program on Radio Two, and will probably contribute to the new national arts show on Radio One. But they reassigned 63 people, so who knows."
Repeats of Brave New Waves, the best of, will continue to run until March 19, when the changes kick in. Schmidt says she'll be among those tuning in. "Yes, I've been listening to them, and I half look through my fingers at them. The great thing about radio is it goes away."
Sadly, that seems all too true.
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